Checklist: How to Effectively Implement Your PRM Platform
The 10 steps to a successful PRM rollout
Over time, factors such as increased market competition, the expanded role partners play throughout the entire customer lifecycle, and a renewed focus on customer satisfaction through the ease of doing business have all influenced the value of partner experience (PX).
With rapid advancements in channel technology, a business-friendly corporate infrastructure that efficiently manages and supports partners is no longer considered a “nice to have.” The strongest channel partner programs are built on a foundation comprised of a solid strategy, tools, and processes that work together to create an individualized PX.
One essential tool to cultivating a positive PX is your partner relationship management (PRM) platform, which refers to software that helps organizations directly and effectively manage their relationships with channel partners. Your PRM is essential to managing a high-performing partner ecosystem. Implementing a robust PRM (such as Impartner) will allow you to better centralize partner data, track partner performance, and manage incentives. A PRM gives you more visibility and control over partner activities, leading to improved collaboration and communication.
We believe there are 10 steps your implementation team, channel consultants, internal partnership leaders, and IT teams can take to effectively rollout your PRM. Even though every company’s PRM implementation is different based on their needs and overall goals, these 10 steps will give you a high-level idea of what to expect.
Created in partnership with Impartner, discover our step-by-step checklist to help you successfully lead your company’s PRM implementation from start to finish.
With Spur Reply's holistic and extensive knowledge on partner
go-to-market strategies, we were able to identify the key next steps needed to scale. Spur's guidance and execution allowed us to rethink our route-to-market structure and partner distribution model, allowing us to continue providing a first-class partner experience. We appreciate the high quality of work they delivered throughout our collaboration.
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