Focus on customer, partner, and employee experience
Build long-term value
Our proven approach and capabilities help company leaders transform their business strategy and performance across all types of roles.
Target and engage customers
Build a marketing strategy that allows you to create compelling content, build meaningful connections with your audience, and demonstrate the impact of your organizational efforts.Sales management
Boost sales performance
Strengthen your competitive approach to better enable your sales teams, strategically grow existing accounts, minimize sales cycles, and increase company revenue.Channel management
Increase partner effectiveness
Enhance your channel strategy so you can improve the ease-of-doing business along the partner lifecycle, get the most out of channel investments, and empower partners to effectively sell your products.Operations management
Fuel operational efficiency
Optimize your infrastructure, systems, and processes to improve cross-group communication and collaboration, become more data-driven and streamline your daily tasks.Product management
Gain a competitive advantage
Transform the way you bring your products to market so you can outshine your competitors, align disparate teams, innovate your offerings, and grow your customer base.
Deliver results that matter
Our clients are the heroes of our success. We form lasting relationships with the companies that partner with us, ranging from startups to Fortune 500.
Proven success with clients like you
Business analytics and data integration software provider Qlik wanted to upgrade its partner program to move the partner channel beyond a traditional reseller approach.
As a leader in information technology, Cohesity is modernizing traditional data backup and recovery solutions. We collaborated with the technology company to build a repeatable sales process and playbook for its front-line partner sellers.
A large technology company needed to strengthen its go-to-market messaging in the higher education sector and develop sales enablement content for a specific initiative. Our experts helped create a winning messaging framework and practical content for a successful sales campaign.
A team at a leading technology company needed an efficient way to manage its data collection, allowing members to spend more time focusing on robust data analysis and delivering key insights. Our teams made this possible through the automation of data reporting for monthly performance metrics.
We helped our client’s team adapt its marketing approach for a portfolio of intelligent business applications. Our client needed to adapt to customer needs, integrate important features, and manage communication changes to those affected.
Through extensive collaboration, The Spur Group helped a tech client launch a cloud solution in a new vertical using marketing and channel expertise to develop product messaging, sales enablement materials, and partner programs.
My experience with Spur has been outstanding. Easily one of the very best vendor experiences I’ve had in my 10 years at Microsoft… it has been a pleasure working with all of them.