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Client Story

Marketing and Partner Expertise Drives Product Launch in New Vertical

We helped a client facilitate a product launch in a new vertical. With these steps, we established ...

Client Story

Updated Joint Selling Strategy Increases Revenue

We used a joint selling strategy to help our client unify processes supported by centralized ...

Client Story

How Microsoft Launched The First Ever AI Business School

Using project management and AI strategy development, here’s how The Spur Group's expertise helped ...

Blog Post

6 Must Do's When Launching a Product Through the Channel

The Spur Group's Allison Strother defines the 6 things every product manager should do when they're ...

Client Story

Synthetic Data Improves Microsoft’s Next-Gen Conversational AI Engine

Learn how we helped Microsoft achieve better modeling through synthetic data production resulting ...

Client Story

Sales Enablement Boosts Revenue And Strengthens Customer Relationships

We developed a sales enablement strategy for a real estate information technology company. These ...

Blog Post

3 Fundamentals Of Effective Strategic Initiatives

The 3 steps to successful initiative execution are discipline, transparency, and efficiency. We ...

Blog Post

Nourish Your Professional Event With Snackable Content

When planning your next event, let go of the “longer is better” model and try snackable content ...

Client Story

Sales Go-To-Market Strategy Unifies Teams And Grows Pipeline

We created a program for Microsoft that strengthened its sales go-to-market strategy. Here's how it ...

Blog Post

5 Keys To Robust Data Analysis

Data analysis can be intimidating. Performing these five actions will make your data easier to ...

Client Story

Partner Program Optimization Builds Competitive Advantage

Find out how we collaborated with a technology company to optimize its partner program and build a ...

Blog Post

The 6 Essential Elements of a Channel Playbook

Don't invest in channel resources and then fail to implement them correctly. With a go-to-market ...

Client Story

New Planning Process Enhances Product Group’s Go-To-Market Approach

We helped our client streamline its rhythm of business and go-to-market approach, and increased ...

Client Story

Google Improves Channel Partner Onboarding And Accelerates Revenue

Learn how The Spur Group helped Google develop a new channel partner onboarding process using ...

Blog Post

Why Channel Leaders Need To Think Like Top Sales Leaders

If you’re concerned about your organization’s channel sales, consider these tips from top sales ...

Blog Post

Can you improve total sales without increasing OPEX?

Learn how to increase sales numbers while being strategic about sales operating expenses (OPEX), in ...

Blog Post

Does your sales enablement content need a refresh?

With limited and time resources, how you can be efficient when creating and updating sales ...

Blog Post

8 Partnership Tips from a Channel Leader

Channels provide incredible value, but it's often hard to articulate without a plan. Check out ...

Blog Post

What is a Good Go-To-Market Strategy?

What is a good go-to-market strategy? It's not always easy to pick one out of the noise. The ...

Client Story

New Partner Incentive Program Drives Channel Performance

Learn how we used a three-part approach to build a partner incentive program for a large technology ...

Client Story

NetApp Uses Scoring Model to Strengthen Partner Performance and Value

We helped a client streamline partner management while growing the overall partner revenues through ...

Blog Post

3 Superpowers of Effective Leaders

The Spur Group talks about the 3 leadership styles of executives and how to use them to your ...

Blog Post

How Our Client Is Re-Imagining The In-Store Retail Experience

The Spur Group helped Sunrise Technology LLC develop a GTM strategy and collateral for the ...

Blog Post

3 Rules To Avoid The 80/20 Trap In Partner Performance

These three proven methods can improve partner performance beyond the 80/20 ratio, boosting returns ...

Blog Post

How to Design a Dashboard That’s Useful and Actionable

Before you design a dashboard for your business, allocate time for pre-planning. Find out the ...

Client Story

Go-To-Market Messaging Transforms Sales Approach for Education Sector

Our experts helped a technology company launch a sales campaign in the higher education sector. ...

Client Story

Channel Sales Enablement Strategy Accelerates Revenue

We created a new set of partner readiness materials for our client's channel sales enablement ...

Blog Post

Synthetic Data: The Disruptive Force Behind Machine Learning

Learn about synthetic data, why it's important, how companies are using synthetic data drive value, ...

Client Story

Tech Giant Increases Market Share Via Go-To-Market Strategy

Here's how we turned around a product team's go-to-market strategy. Our teams helped our client ...

Blog Post

How To Use Partner Enablement to Fuel A Successful Channel

Partner enablement is a critical step for channel success. Find out how to best motivate your ...

Blog Post

3 common reasons your business is stuck in neutral

Sales transformation expert Steve White identifies the root problems with flat revenue growth in ...

Blog Post

Make Your Event Memorable

The Spur Group's CEO Randy Karr shares his secret to using emotions in presentations and events to ...

Client Story

Compensation Model Aligns Channel And Sales Teams

We helped a client streamline the way it leverages its partners. Here's how we built a partner ...

Blog Post

Top 5 Pillars To Pulling Off A Successful Event

There are many ways an event can not live up to expectations. Find out the five key pillars to ...

Client Story

Product Transition Plan Minimizes Disruption and Increases Adoption

We helped a client adapt its marketing approach for a product transition plan. Learn how we aligned ...

Blog Post

How to Drive Impact with Channel Capacity Planning

Channel management is guiding customer wins, channel sales, and market coverage. We've distilled ...

Client Story

Communications Strategy Framework Showcases Product Portfolio Valuemarket

Here's how we helped a client develop a communications strategy framework, break through siloed ...

Client Story

Data Automation Transforms Reporting and Sharpens Decision Making

Through data automation, we helped our client optimize data management. Here's how we freed up ...

Blog Post

It’s Time To Make Progress

A statement from The Spur Group's CEO Randy Karr on why he supports the Black Lives Matter movement ...

Blog Post

Understanding Project Management As A Service

Learn how project management as a service can benefit your business from business expert Chris ...

Client Story

Streamlined Project Management Drives Operational Efficiency

We helped increase transparency into a software company's budget accuracy. Learn how strengthened ...

Blog Post

How a Channel Partner Recruitment Strategy Closes the Deal

Why having an effective channel partner recruitment strategy will help you tailor your message and ...

Client Story

Emerging Metrics Help Top Cloud Provider’s Teams Increase Sales

Using your data the right way can make all the difference. Learn how we helped a top cloud provider ...

Blog Post

5 Ways to Effectively Manage Your Channel Team

Do you have a knowledge gap on your channel team? Check out the 5 stages of execution excellence ...

Client Story

Automated Bot Improves Performance, Cost, and Employee Wellness

Learn about how we created a customizable automated bot to reduce budget, optimize performance, ...

Blog Post

Growing A Cloud Partner Ecosystem

The Spur Group shares advice on how to discover what it takes to attract and support partners as ...

Blog Post

5 Key Benefits Business Intelligence Provides Your Organization

Incorporating Business Intelligence allows you to collect and transform data into insightful, ...

Blog Post

How Great Channel Leaders Unlock Powerful Revenue Acceleration

How channel leaders can drive channel revenue acceleration with five important steps related to ...

Blog Post

Don’t Sell a Brand, Sell a Promise

The difference between features and benefits is crucial in successful marketing. Expert Randy Karr ...

Blog Post

Our 5-Step Solution for Your Partner Recruitment Woes

The right approach to partner recruitment can make the difference between success and failure. Our ...

Blog Post

2 Words To Remove From Your Business Vocabulary: Part 1

The Spur Group outlines why you need to remove the words 'busy' and 'can't' from your business ...

Blog Post

5 Reasons Why PERC Partner Scoring Gives You an Advantage

Find out how PERC partner scoring gives you five advantages that will improve your channel ...

Blog Post

3 Ways to Deliver Real Dashboard Insights to Your Boss

An insight is an interpretation of data using business knowledge to make an observation. Find out ...

Blog Post

How to build winning channel partner recruitment content

We break down the audience, order of approach, analogous content, and message positioning needed to ...

Blog Post

3 Commonly Overlooked Dashboard Questions

If done right, data dashboards are transformative. Find out how to evaluate the effectiveness of ...

Client Story

Tech Leader Grows Client Base With Information Sharing and AI

We built an information-sharing process for a tech company. Find out how we used AI to streamline ...

Blog Post

Using Language To Drive Clarity In Thought in Communication

In this blog, The Spur Group discusses the importance of an aligned taxonomy within your business ...

Blog Post

3 Steps to Recruiting Partners With Data Analysis

A data-driven channel partner profile makes your recruiting partners easier and more effective. ...

Blog Post

3 Elements That Can Help or Hinder Your Revenue Growth

A deal with a smaller company can be more beneficial than the same enterprise amount. Learn how to ...

Blog Post

How Your Partner Business Proposition Gives You An Advantage

Manage your partner business proposition to gain a market advantage. You can strengthen ...

Blog Post

5 Success Factors in Change Management Efforts

While they may seem like basics, your change management efforts can fail if they lack one or more ...

Blog Post

5 Common Content Development Pitfalls, And How To Avoid Them

Learn how to avoid 5 common pitfalls of content development with connected communications expert ...

Blog Post

Spur After Hours: Work Hard, Play Hard

How we created Spur After Hours, a team dedicated to planning events that encourages our employees ...

Blog Post

4 Steps Channel Chiefs Need To Hit Revenue Targets

Discover the 4 steps channel chiefs need to take in order to hit revenue targets.

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Boost Your Content By Involving 4 Key Stakeholders

Drive better content creation by involving the right stakeholders. Find out the four key ...

Blog Post

7 Ways to have a Customer-Focused Sales Team During a Crisis

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Blog Post

The COVID-19 Revolution

The Spur Group's Jim Bernado reflects on the impact of COVID-19 on sales, business, and our overall ...

Client Story

Interactive Walkthrough Increases Sales Opportunities and Reduces Costs

Learn how we helped a client showcase products through interactive walkthroughs, resulting in ...

Blog Post

How to Achieve Sustainable Growth With a Partner Journey Map

Leveraging your partner journey map is essential to your success. Learn the journey's five phases, ...

Blog Post

10 Powerful Leadership Lessons Learned From Coaching Kids

Sports and business have much in common. Check out the 10 leadership lessons our CFO, Chris McCall, ...

Blog Post

5 Steps to a Killer Messaging Framework That Will Save You

A great messaging framework is essential to having connected communications. The Spur Group ...

Blog Post

3 Steps To Better Operations Design

Effective business operations design eliminates blockers, saves time and money, and increases ...

Blog Post

How to Combat the 3 Biggest Content Development Challenges in Tech

We've worked on hundreds of marketing and communications projects and often see these 3 content ...

Blog Post

How To Better Prepare For The Real Channel Revolution

If you aren't using detailed partner data to drive your channel management strategy, you are ...

Blog Post

9 Content Offers That Help You Close The Deal

Potential customers all need distinct information. Find out which content offers will help you ...

Blog Post

What Movies Can Teach You About Channel Partner Incentives

Discover what poor channel partner incentives have in common with failed movies and television ...

Blog Post

When Your Sales Lead Pipeline Is Full – Keep Filling It

Sales expert Steve White shares his strategy of continuing to reach out to new leads, even when ...

Blog Post

How to Use Channel Incentives to Accelerate Revenue

Find out how to develop channel incentives to motivate behavior that wouldn’t otherwise happen. The ...

Blog Post

Prioritizing Care for the Whole Person in the Workplace

The Spur Group talks about why employee well-being matters and several easy practices that ...

Blog Post

5 Easy Ways to Charm the Audience at Your Next Presentation

Using our experience with giving presentations, The Spur Group has developed 5 tips for connecting ...

Blog Post

Is Your Channel Incentive Program A Money Pit?

For many vendors, channel incentives are perhaps the single largest cost line item. Find out how to ...

Blog Post

Artifacts of Control Within A Sales Organization

The Spur Group helps you identify the way to set up a game within a sales organization and use the ...

Blog Post

How to Keep Remote Employees Healthy and Engaged

How The Spur Group keeps employees healthy and engaged during the COVID-19 crisis, with tips from ...

Blog Post

Common Weaknesses in a Sales Channel Strategy

Learn how to accurately forecast your channel ecosystem, using momentum, relationships, and ...

Blog Post

A Step-by-Step Approach to Breaking Through Writer's Block

These three steps for breaking through writer’s block will work for any writing project you might ...

Blog Post

5 Guerilla Project Management Techniques

Five guerilla project management techniques exist for those who realize you can’t do it all. ...

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How to Boost Performance With Balanced Scorecards

Balanced scorecards can help you measure and drive performance by helping you establish goals and ...

Blog Post

How to Incorporate Content into Your Channel Planning Process

We share The Spur Group's 3-step guide to creating content within the channel planning process, ...

Blog Post

A Signal Among Noise: a Data Scientist's Early Thoughts About COVID-19

One of The Spur Group's data scientists has some early thoughts on how to read and understand ...

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Establish Your Executives As Thought Leaders

Successfully speaking at an event depends on thoughtful content with plenty of industry insight, ...

Blog Post

Enabling Debates for Effective Decision-Making

Find out how to organize a structed debate with leadership to make effective business decision, ...

Blog Post

Reflections From Our CEO, Randy Karr

The Spur Group's CEO, Randy Karr shares why we are one of the best places to work and what makes ...

Blog Post

What Pro-Bono Consulting Can Teach You About Service

The Spur Group aims to make an impact in our community. Take a look at our first pro bono project ...

Blog Post

Being Business Forward Prepared Us For this Pandemic

The Spur Group's CEO Randy Karr outlines some of the operating principles that have allowed us to ...

Blog Post

Business in the 2020s: How Humanistic Capitalism Will Change the World

The Spur Group's CEO Randy Karr outlines three key focus areas that will guide how businesses ...

Blog Post

Taking Advantage Of The New Go-to-Market Sales Strategy

Having a superior product isn't enough to keep a market advantage. Find out how a go-to-market ...

Blog Post

Next Time You Look to Hire a Consultant, Try a Different Approach

With talent, we value substance more than status. Some of our best hires came from unlikely places. ...

Blog Post

Five Reasons Working at The Spur Group Can Lead to a Promising Career

To be a successful business, you need a dedicated team committed to your company and your ...

Blog Post

Why Community Service and Giving Are a Core Part of The Spur Group

The Spur Group is constantly driven to make a positive impact by helping others. Here are the three ...

Blog Post

How To Get Great Revenue Acceleration In Today's Tech Climate

Maintaining a market advantage is tough. Richard Flynn explains why it's increasingly difficult to ...

Blog Post

Spark Tank: Make Your Ideas a Reality

The Spur Group leader Leland Matthaeus gives a glimpse into an innovative idea for employee ...

Blog Post

Why Your Go-To-Market Strategy Matters

Your go-to-market strategy defines your sustainable competitive advantage. Learn which five ...

Client Story

Digital Asset Tracker Unifies Azure Marketing Portfolio

Azure IoT wanted us to help organize a large number of marketing assets. Find out how we created a ...

Blog Post

Key Decision: Investments in Channel Management Tools and Models

Channel management is about economics and requires an investment model for success. Learn how to ...

Blog Post

Channel Planning Is More Than Just A Good Algorithm

Senior Principal at The Spur Group Richard Flynn explains how to improve your channel planning with ...

Blog Post

Make an Impact: Know Your Channel Partner Health Index

Ensure your channel efforts are paying off by following our 18-point model for reviewing, analyzing ...

Client Story

Effective Sales Playbook Strengthens Cohesity's Partner Relationships

We helped Cohesity build a repeatable sales playbook. Learn how we strengthened our client's ...

Blog Post

The Future of Remote Working: 5 Tips for Navigating Hybrid Work

Consultant Anna Vilhauer shares her experience launching a new product for Microsoft during the ...

Blog Post

The 18-Point Checklist for Assessing Your Channel Health

Every channel leader, from seasoned experts to newbies, should conduct regular channel health ...

Blog Post

How to Get Started on Adding Cloud to Your Revenue Mix

Create opportunities by evolving cloud service offerings. The Spur Group can advance your market ...

Blog Post

How to Lead Your Partners Into a Cloud Transition

The Spur Group's Richard Flynn gives three tips for how to lead the way with your partners as they ...

Blog Post

Use Data To Define Your Channel Partner Management Strategy

The Spur Group channel expert Richard Flynn outlines how you can use data-driven insights to define ...

Blog Post

The Big Reveal: The Power of a Personal Story

Sharing a personal story can work in your favor or it can be a mistake. Here’s why it can either be ...

Blog Post

Say What You Mean: How to Clean Up Your Presentation’s Language

Find out how to use precise and accurate language to improve your presentation quality … and leave ...

Blog Post

Hosting in-person events in 2021? Here are 3 ways to plan for success

Planning in-person events in a post-pandemic world is not easy. Find out the 3 top ways to plan for ...

Blog Post

Sales Effectiveness: Your Customers Have Changed, Now It’s Your Turn

The existing sales effectiveness model is undergoing a transformation. Learn what's happened and ...

Blog Post

4 Answers That Will Impress a Business Executive

Communicating with executives can be tricky. Leave a good impression with them by using these four ...

Blog Post

8 Do’s and Don’ts for Leadership Blog Posts

Leadership blog posts can potentially gain more traffic than an official press release. We have ...

Blog Post

Keep In Mind These 8 Tips When Shifting From Live to Hybrid Events

Hybrid events are here to stay as a perfect middle ground between virtual and in person. Read more ...

Blog Post

6 Elements of Effective Strategic Planning

Start your business operations on the right foot using The Spur Group's six step guide to effective ...

Blog Post

7 Examples of Partner Incentives With a Proven Positive ROI

Channel incentives can make the difference in a partner program. Find out the 7 main channel ...

Blog Post

6 Disciplines of Successful Channel Management

Your channel management is one of the core pillars of any go-to-market effort. Learn about the ...

Blog Post

The Ultimate Guide to Successful Business Operations

Successfully managing your business operations can be tricky. The Spur Group outlines key elements ...

Blog Post

How to Plan a Project From Start to Finish

How do you plan a successful project from start to finish? Here are some of our best practices ...

Blog Post

How to Choose the Right Project Management Method

Which project management method should you use on your next initiative? Here are some different ...

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How to Run a Project Smoothly: Effective Project Execution

How do you ensure effective project execution? This specific approach will help you meet ...

Blog Post

Capturing the Zeitgeist Opportunity: How to Amplify a Trend

How do you establish yourself as an authority, an insider, who is operating from within the same ...

Blog Post

Setting Your Own Goal Posts for a Successful Event

We've all been to an event without a purpose. In this blog, we explore how you can avoid that by ...

Client Story

Remote Learning Resources Help Schools Quickly Adapt During Pandemic

Discover how we assisted Microsoft in making remote learning resources for the education sector to ...

Blog Post

The Spur Group Announces It Joins the Reply Network of Companies

The Spur Group has been acquired by Reply, strengthening Reply’s presence in North America as a ...

Blog Post

9 Steps to Create a Data-Driven Culture

Using data to make decisions is no longer optional in business. Find out how to cultivate a ...

Blog Post

The Six Traits That Make an Effective Chief Channel Officer

Maintaining a strong channel requires vast knowledge and skill. Learn how to with The Spur Group’s ...

Blog Post

4 Communications Techniques for Effective Conversations

Learn more about the four key communication techniques to leading and participating in effective ...

Blog Post

Why We Hire for Potential Over Pedigree

Find out why we at The Spur Group hire for potential over pedigree. Learn more about our ...

Blog Post

Why Partner Scoring Is Essential for Performance Management

Why partner scoring is essential for effective partner performance management. Learn how you can ...

Blog Post

How to Get More From Your Annual Partner Satisfaction Survey

Is your annual partner satisfaction survey not giving you meaningful results? Find out how to ...

Blog Post

A How-to Guide for Difficult Executive Communications

Difficult executive communications can be intimidating. Try these five tips for the confidence to ...

Blog Post

7 Easy Steps for Better Cloud Partners

The Spur Group's Luke Gordon identifies the seven steps companies should take to build a better ...

Blog Post

What the Best Channel Partner Programs All Have in Common

The Spur Group's Kate Caday reveals what the best channel partner programs have in common. Read ...

Client Story

How We Partnered with Snowflake to Transform the Reseller Partner Program

Driving alignment across its executives, discover how we helped Snowflake transform its reseller ...

Client Story

End-to-End Support Launches Global Cloud Training Program

We supported a tech leader with its go-to-market launch for an online cloud training program. Learn ...

Client Story

How We Helped Microsoft Conceptualize a New Industry Convergence

We helped Microsoft conceptualize a new industry convergence between retail and health. Discover ...

Blog Post

4 Data Science Strategy Ideas that Won't Break Your Budget

Hiring a team of data scientists can be difficult and expensive. Learn four ways to bring data ...

Blog Post

How Do I Encourage Our Channel Partners To Use Partner Software?

While there isn’t a secret recipe to drive usage of your partner software, focusing on these 6 ...

Blog Post

How To Create a Meaningful Corporate Presentation

A meaningful corporate presentation can build strong professional relationships, increase ...

Blog Post

How To Get Started With Corporate Event Strategy

How do you break through the chaos of event planning to focus on what matters most? Our experts ...

Client Story

Robust Channel Strategy Modernizes Qlik’s Partner Program

Qlik wanted to upgrade its partner program beyond a reseller approach. Discover the steps we ...

Blog Post

Three Reasons to Enlist Outside Support for Your Messaging Framework

Your messaging framework is critical to your brand strategy. Here are three reasons consultants can ...

Blog Post

5 Essentials for Telling Your Customer Success Story

How do you write a compelling customer success story that will turn a prospect into a customer? ...

Client Story

How We Helped Facilitate a Start-up’s First Company Event

During a pandemic, we helped a start-up plan its first company event for leadership. Here's how ...

Blog Post

Target-Informed Messaging: How to Build Messaging that Resonates with Multiple Audiences

Target-informed messaging (TIM) helps sell a product or solution to more than one audience at a ...

Client Story

Organizational Resources Support Protego Trust Bank’s Emerging Growth

We helped a startup drive success through governance. Discover how we created two organizational ...

Client Story

Sales Go-To-Market Strategy Transforms In-Store Retail Experience

Find out how we helped Sunrise Technology launch its new retail technology that transformed the ...

Blog Post

Partner Experience Landing Page

The channel partner experience is a critical component of your partner program. Discover how to ...

Client Story

Customer Journey and Persona Development Bolsters Marketing Approach

Incorporating persona development and customer journey mapping, here's how we helped a global tech ...

Client Story

How We Translated Competitive Analysis Research to Actionable Results

A tech company wanted to strengthen its vertical marketing strategy. Here's how competitive ...

Blog Post

How Acquisition Engines Can Improve Your Product Offerings

Using acquisitions to fuel innovation engines can be effective if it’s done well. Remember this ...

Client Story

Streamlined NPS Survey Boosts Poly’s Customer and Partner Performance

Poly wanted to optimize its NPS survey process. Here's how we helped them exceed its target score ...

Client Story

Integrated Launch Marketing Drives Awareness for Project AirSim

Coinciding with an international air show, discover how Microsoft introduced Project AirSim through ...