RevOps is quickly becoming a must-have for modern companies. Find out how to maximize revenue and transform the customer experience with our guide.
Discover why co-selling is a sales game-changer with insights from industry experts on co-sell trends, challenges, and strategies for success.
RevOps cannot be successful without support from your organization. Discover how to secure executive buy-in for your RevOps strategy with five steps.
Is your co-sell experience optimized to its full potential? Build and improve your co-sell strategy ...
Shifting buyer preferences are growing the untapped potential of cloud marketplaces. Check out our ...
As a leader, how do you ensure your organization meets its goals? Measuring what matters is ...
RevOps breaks down silos and transforms the customer experience. Here's how we use our framework to ...
Learn key insights from ImpartnerCon 2024 with Raegan Wilson. She breaks down partner experience ...
Powerful content is key to reaching your audience. Check out the ways you can use video for ...
Generative AI is revolutionizing the lives of creative professionals. Learn the opportunities and ...
Discover the five ways AI will disrupt software development and how the technology will transform ...
The impact of AI tools is revolutionizing software development. Here are six kinds of tools that ...
Discover the transformative power of generative AI. Uncover research on how the AI market is ...
Accelerate your ecosystem's growth with relationship selling. Learn key strategies, insights, and ...
Companies are taking a new approach to talent management and flexible working. Here's how a staff ...
Want to learn how to help your organization adopt and embrace RevOps? Check out our four-step ...
Want to learn how to grow revenue and enhance customer experience? Discover four tips on getting ...
We worked with a tech leader to reach a new audience. Here's how our client built awareness and ...
How do emergency management and consulting intersect? Discover the valuable lessons we learned from ...
Want to level up your partner value proposition messaging? Here's how to effectively communicate ...
Is staff augmentation right for your team? Here's how it can enhance team capabilities, increase ...
RevOps plays a critical role in customer journey optimization. Learn a proven methodology from our ...
What do you do when your change efforts are stalled? Learn how to accelerate transformation when ...
RevOps is quickly becoming a must-have for modern companies. Find out how to maximize revenue and ...
Introducing "Ro," our customizable automation tool that can help you do more with less. It lets you ...
Kate Caday, Client Delivery Director at The Spur Group, joins a panel discussion hosted by Baptie & ...
What do traditional definitions of RevOps miss? Check out the first blog in a four-part series on ...
Discover why co-selling is a sales game-changer with insights from industry experts on co-sell ...
Don't invest in channel resources and then fail to implement them correctly. With a go-to-market ...
To successfully lead transformation, you need the right change management approach. Build your ...
RevOps is the key to driving revenue growth. Here's why you need RevOps and why you should ...
RevOps cannot be successful without support from your organization. Discover how to secure ...
The Spur Group's Why Your Go-to-Market Strategy Matters whitepaper to assist in maintaining a ...
Your approach to change management should focus on many different areas of your organization. Find ...
Discover how to choose the ideal channel incentive management tool to drive partner performance, ...
Drive lasting business impact with a results-driven channel incentive program focused on ...
Explore RevOps for sales, marketing, and operations leaders—learn to implement it for revenue ...
We helped our client streamline its rhythm of business and go-to-market approach, and increased ...
Are you currently preparing your business for a transformation? Here's how to ready your ...
We helped a client facilitate a product launch in a new vertical. With these steps, we established ...
Learn how The Spur Group helped Google develop a new channel partner onboarding process using ...
We used a joint selling strategy to help our client unify processes supported by centralized ...
If you’re concerned about your organization’s channel sales, consider these tips from top sales ...
How can you keep your partner program competitive without incremental investments? Here are 5 ...
Discover how channel capacity planning drives predictable revenue growth, aligns partner teams, and ...
Learn how to increase sales numbers while being strategic about sales operating expenses (OPEX), in ...
Learn about the advantages of partner relationship management platforms and why having one in your ...
Using project management and AI strategy development, here’s how The Spur Group's expertise helped ...
With limited and time resources, how you can be efficient when creating and updating sales ...
Download whitepaper on Channel Capacity Planning to learn how to manage customer wins, channel ...
Discover the power of partner experience (PX) in driving business growth. Learn the importance of ...
Gather better business intelligence using The Spur Group's AI based discovery tool.
Jaime Perena
Director, Microsoft AI
We've seen five common challenges within sales organizations at technology companies. Learn what ...
Channels provide incredible value, but it's often hard to articulate without a plan. Check out ...
When you implement change management, you need to prioritize your organization's people. Learn how ...
The Spur Group's Allison Strother defines the 6 things every product manager should do when they're ...
Peter Cooper
Director of Product Marketing, Internet of Things, Microsoft
What is a good go-to-market strategy? It's not always easy to pick one out of the noise. The ...
Richard Flynn, Co-Founder and CMO at The Spur Group, is a panelist for a webinar hosted by Baptie & ...
Learn how we used a three-part approach to build a partner incentive program for a large technology ...
There are 10 steps to take to successfully roll out your PRM platform. Discover our implementation ...
Download our partner scoring & performance management whitepaper. Learn how to increase your return ...
The Spur Group shares a step-by-step guide to building a high quality messaging framework to better ...
We helped a client streamline partner management while growing the overall partner revenues through ...
Revamp your tech firm's growth strategy with Revenue Operations. Learn to tackle challenges, boost ...
The Spur Group talks about the 3 leadership styles of executives and how to use them to your ...
Dan Overgaag, Managing Director at The Spur Group, is a panelist on a webinar from Baptie & Company ...
The Spur Group helped Sunrise Technology LLC develop a GTM strategy and collateral for the ...
Learn how we helped Microsoft achieve better modeling through synthetic data production resulting ...
"How do you take very complex statistical concepts and distill it down into a way that's not ...
Partner planning is a critical part of your go-to-market strategy. In this article, we explore what ...
These three proven methods can improve partner performance beyond the 80/20 ratio, boosting returns ...
Before you design a dashboard for your business, allocate time for pre-planning. Find out the ...
Discover the essentials of channel partner programs, key elements for success, and best practices ...
There are six keys to building an effective partner journey. Discover how to support each of them ...
Our experts helped a technology company launch a sales campaign in the higher education sector. ...
We developed a sales enablement strategy for a real estate information technology company. These ...
The 3 steps to successful initiative execution are discipline, transparency, and efficiency. We ...
We created a new set of partner readiness materials for our client's channel sales enablement ...
Learn about synthetic data, why it's important, how companies are using synthetic data drive value, ...
Explore why channel leaders should invest in PXM technology for enhanced channel automation and ...
Here's how we turned around a product team's go-to-market strategy. Our teams helped our client ...
In our guide to the modern deal registration program, we highlight the 10 key questions to ask ...
Partner enablement is a critical step for channel success. Find out how to best motivate your ...
When planning your next event, let go of the “longer is better” model and try snackable content ...
The Spur Group examines the 5 troubles that limit your effective channel management. Learn how to ...
Ian Brackenbury
Senior Business Program Manager, Microsoft
We created a program for Microsoft that strengthened its sales go-to-market strategy. Here's how it ...
The Spur Group's CMO, Richard Flynn speaks with managing director Raegan Wilson about channel ...
Sales transformation expert Steve White identifies the root problems with flat revenue growth in ...
The Spur Group's CEO Randy Karr shares his secret to using emotions in presentations and events to ...
Data analysis can be intimidating. Performing these five actions will make your data easier to ...
We helped a client streamline the way it leverages its partners. Here's how we built a partner ...
Introducing our series All about AI, where we interview business leaders on topics around ...
Find out how we collaborated with a technology company to optimize its partner program and build a ...
There are many ways an event can not live up to expectations. Find out the five key pillars to ...
Colleen Kapase
VP Partner GTM, Incentives & Programs, VMware
We helped a client adapt its marketing approach for a product transition plan. Learn how we aligned ...
Channel management is guiding customer wins, channel sales, and market coverage. We've distilled ...
Here's how we helped a client develop a communications strategy framework, break through siloed ...
Dan Overgaag, Managing Director at The Spur Group, presents on the balance of human and digital ...
Through data automation, we helped our client optimize data management. Here's how we freed up ...
A statement from The Spur Group's CEO Randy Karr on why he supports the Black Lives Matter movement ...
Learn how project management as a service can benefit your business from business expert Chris ...
We helped increase transparency into a software company's budget accuracy. Learn how strengthened ...
Why having an effective channel partner recruitment strategy will help you tailor your message and ...
Heather Doran
Senior Sales Strategy Lead, Inside Sales, Microsoft
Using your data the right way can make all the difference. Learn how we helped a top cloud provider ...
Do you have a knowledge gap on your channel team? Check out the 5 stages of execution excellence ...
Learn about how we created a customizable automated bot to reduce budget, optimize performance, ...
The Spur Group shares advice on how to discover what it takes to attract and support partners as ...
Incorporating Business Intelligence allows you to collect and transform data into insightful, ...
How channel leaders can drive channel revenue acceleration with five important steps related to ...
The difference between features and benefits is crucial in successful marketing. Expert Randy Karr ...
The right approach to partner recruitment can make the difference between success and failure. Our ...
The Spur Group outlines why you need to remove the words 'busy' and 'can't' from your business ...
Find out how PERC partner scoring gives you five advantages that will improve your channel ...
An insight is an interpretation of data using business knowledge to make an observation. Find out ...
We break down the audience, order of approach, analogous content, and message positioning needed to ...
If done right, data dashboards are transformative. Find out how to evaluate the effectiveness of ...
Maarten van Velsen
Director, Go To Market Strategy, Global Channels, NetApp
We built an information-sharing process for a tech company. Find out how we used AI to streamline ...
In this blog, The Spur Group discusses the importance of an aligned taxonomy within your business ...
A data-driven channel partner profile makes your recruiting partners easier and more effective. ...
A deal with a smaller company can be more beneficial than the same enterprise amount. Learn how to ...
Manage your partner business proposition to gain a market advantage. You can strengthen ...
While they may seem like basics, your change management efforts can fail if they lack one or more ...
Learn how to avoid 5 common pitfalls of content development with connected communications expert ...
How we created Spur After Hours, a team dedicated to planning events that encourages our employees ...
Discover the 4 steps channel chiefs need to take in order to hit revenue targets.
Drive better content creation by involving the right stakeholders. Find out the four key ...
/blog/strengthening-customer-connection-during-a-crisis
The Spur Group's Jim Bernado reflects on the impact of COVID-19 on sales, business, and our overall ...
Rowena Branch
Senior Product Marketing Manager, Cloud and Enterprise Marketing, Dynamics 365, Microsoft
Learn how we helped a client showcase products through interactive walkthroughs, resulting in ...
Leveraging your partner journey map is essential to your success. Learn the journey's five phases, ...
Sports and business have much in common. Check out the 10 leadership lessons our CFO, Chris McCall, ...
A great messaging framework is essential to having connected communications. The Spur Group ...
Effective business operations design eliminates blockers, saves time and money, and increases ...
A cheat sheet for optimizing your business operations. Make sure your daily tasks and biggest ...
In this episode of All Things AI, Clay interviews Michael to discuss how machine learning and AI ...
We've worked on hundreds of marketing and communications projects and often see these 3 content ...
If you aren't using detailed partner data to drive your channel management strategy, you are ...
Potential customers all need distinct information. Find out which content offers will help you ...
Discover what poor channel partner incentives have in common with failed movies and television ...
Sales expert Steve White shares his strategy of continuing to reach out to new leads, even when ...
Find out how to develop channel incentives to motivate behavior that wouldn’t otherwise happen. The ...
The Spur Group talks about why employee well-being matters and several easy practices that ...
Using our experience with giving presentations, The Spur Group has developed 5 tips for connecting ...
For many vendors, channel incentives are perhaps the single largest cost line item. Find out how to ...
The Spur Group helps you identify the way to set up a game within a sales organization and use the ...
How The Spur Group keeps employees healthy and engaged during the COVID-19 crisis, with tips from ...
Learn how to accurately forecast your channel ecosystem, using momentum, relationships, and ...
These three steps for breaking through writer’s block will work for any writing project you might ...
Five guerilla project management techniques exist for those who realize you can’t do it all. ...
The Spur Group's CMO, Richard Flynn speaks with Ross Brown, VP, Cloud GTM at Oracle about trends in ...
Balanced scorecards can help you measure and drive performance by helping you establish goals and ...
We share The Spur Group's 3-step guide to creating content within the channel planning process, ...
One of The Spur Group's data scientists has some early thoughts on how to read and understand ...
Successfully speaking at an event depends on thoughtful content with plenty of industry insight, ...
Find out how to organize a structed debate with leadership to make effective business decision, ...
We interview founder and CEO of Origo Software Isaac Inkumsah about the role of artificial ...
In episode 4 of the All Things AI web series, we interview experienced data analyst Andre ...
In episode 5 of All Things AI, we interview AI expert and former Navy SEAL about how he started a ...
In episode 6 of All Things AI, we interview Demitri Plessas, a mathematics professor turned data ...
The Spur Group's CMO, Richard Flynn, sat down with the CEO of Baptie, Rod Baptie, discuss the ...
The Spur Group's CMO, Richard Flynn, sat down with Snowflake VP Colleen Kapase to discuss how cloud ...
The Spur Group's CEO, Randy Karr shares why we are one of the best places to work and what makes ...
The Spur Group aims to make an impact in our community. Take a look at our first pro bono project ...
The Spur Group's CEO Randy Karr outlines some of the operating principles that have allowed us to ...
The Spur Group's CEO Randy Karr outlines three key focus areas that will guide how businesses ...
Having a superior product isn't enough to keep a market advantage. Find out how a go-to-market ...
With talent, we value substance more than status. Some of our best hires came from unlikely places. ...
To be a successful business, you need a dedicated team committed to your company and your ...
The Spur Group is constantly driven to make a positive impact by helping others. Here are the three ...
Maintaining a market advantage is tough. Richard Flynn explains why it's increasingly difficult to ...
Business operations often means juggling competing priorities with limited resources. We share how ...
Your go-to-market strategy helps define your sustainable competitive advantage. Start planning with ...
The Spur Group leader Leland Matthaeus gives a glimpse into an innovative idea for employee ...
Your go-to-market strategy defines your sustainable competitive advantage. Learn which five ...
Azure IoT wanted us to help organize a large number of marketing assets. Find out how we created a ...
Channel management is about economics and requires an investment model for success. Learn how to ...
Senior Principal at The Spur Group Richard Flynn explains how to improve your channel planning with ...
Ensure your channel efforts are paying off by following our 18-point model for reviewing, analyzing ...
We helped Cohesity build a repeatable sales playbook. Learn how we strengthened our client's ...
Consultant Anna Vilhauer shares her experience launching a new product for Microsoft during the ...
Every channel leader, from seasoned experts to newbies, should conduct regular channel health ...
Create opportunities by evolving cloud service offerings. The Spur Group can advance your market ...
The Spur Group's Richard Flynn gives three tips for how to lead the way with your partners as they ...
The Spur Group channel expert Richard Flynn outlines how you can use data-driven insights to define ...
Sharing a personal story can work in your favor or it can be a mistake. Here’s why it can either be ...
Find out how to use precise and accurate language to improve your presentation quality … and leave ...
Planning in-person events in a post-pandemic world is not easy. Find out the 3 top ways to plan for ...
The existing sales effectiveness model is undergoing a transformation. Learn what's happened and ...
Communicating with executives can be tricky. Leave a good impression with them by using these four ...
Leadership blog posts can potentially gain more traffic than an official press release. We have ...
Hybrid events are here to stay as a perfect middle ground between virtual and in person. Read more ...
Start your business operations on the right foot using The Spur Group's six step guide to effective ...
Channel incentives can make the difference in a partner program. Find out the 7 main channel ...
An effective and efficient go-to-market strategy is critical to create and maintain market ...
Your channel management is one of the core pillars of any go-to-market effort. Learn about the ...
Successfully managing your business operations can be tricky. The Spur Group outlines key elements ...
How do you plan a successful project from start to finish? Here are some of our best practices ...
Which project management method should you use on your next initiative? Here are some different ...
How do you ensure effective project execution? This specific approach will help you meet ...
How do you establish yourself as an authority, an insider, who is operating from within the same ...
We've all been to an event without a purpose. In this blog, we explore how you can avoid that by ...
Discover how we assisted Microsoft in making remote learning resources for the education sector to ...
The Spur Group has been acquired by Reply, strengthening Reply’s presence in North America as a ...
The Spur Group's Workplace Wellness Bot can help you better support and accommodate your employees, ...
Using data to make decisions is no longer optional in business. Find out how to cultivate a ...
Maintaining a strong channel requires vast knowledge and skill. Learn how to with The Spur Group’s ...
Partners can have a major impact on your bottom line. Find out how to build your own approach to ...
Learn more about the four key communication techniques to leading and participating in effective ...
Find out why we at The Spur Group hire for potential over pedigree. Learn more about our ...
Why partner scoring is essential for effective partner performance management. Learn how you can ...
Is your annual partner satisfaction survey not giving you meaningful results? Find out how to ...
Difficult executive communications can be intimidating. Try these five tips for the confidence to ...
The Spur Group's Luke Gordon identifies the seven steps companies should take to build a better ...
The Spur Group's Kate Caday reveals what the best channel partner programs have in common. Read ...
Driving alignment across its executives, discover how we helped Snowflake transform its reseller ...
We supported a tech leader with its go-to-market launch for an online cloud training program. Learn ...
We helped Microsoft conceptualize a new industry convergence between retail and health. Discover ...
Hiring a team of data scientists can be difficult and expensive. Learn four ways to bring data ...
While there isn’t a secret recipe to drive usage of your partner software, focusing on these 6 ...
A meaningful corporate presentation can build strong professional relationships, increase ...
How do you break through the chaos of event planning to focus on what matters most? Our experts ...
Qlik wanted to upgrade its partner program beyond a reseller approach. Discover the steps we ...
Your messaging framework is critical to your brand strategy. Here are three reasons consultants can ...
How do you write a compelling customer success story that will turn a prospect into a customer? ...
During a pandemic, we helped a start-up plan its first company event for leadership. Here's how ...
Target-informed messaging (TIM) helps sell a product or solution to more than one audience at a ...
We helped a startup drive success through governance. Discover how we created two organizational ...
Find out how we helped Sunrise Technology launch its new retail technology that transformed the ...
The channel partner experience is a critical component of your partner program. Discover how to ...
Incorporating persona development and customer journey mapping, here's how we helped a global tech ...
A tech company wanted to strengthen its vertical marketing strategy. Here's how competitive ...
Using acquisitions to fuel innovation engines can be effective if it’s done well. Remember this ...
Poly wanted to optimize its NPS survey process. Here's how we helped them exceed its target score ...
Coinciding with an international air show, discover how Microsoft introduced Project AirSim through ...
We helped a software company implement its partner program into its PRM system. Find out how we ...
Discover from Spur Reply's leaders of channel management and sales transformation, Kate Caday and ...
Channel performance optimization starts with refining your partner experience. Watch our video to ...