Spur Reply is honored to have been part of a successful Multiply: ImpartnerCon ’24 event.
This year’s ImpartnerCon is the seventh one hosted by Impartner, the fastest-growing and most award-winning global leader in reseller and partner relationship management (PRM) solutions.
The event brought together Impartner users and ecosystem leadership from a variety of global companies who aim to scale their indirect sales and services motions. Attendees got to participate in events hosted by top industry analysts and channel executives, Impartner product user sessions, as well as networking opportunities with prominent thought leaders from the channel partnerships industry. ImpartnerCon supplied no shortage of knowledge on need-to-know industry trends and actionable strategies for guests to take back with them as they develop strategies that will fuel their ecosystem success over the next year.
Jay McBain, Chief Analyst, Channels, Partnerships, and Ecosystems at Canalys, and Tiffani Bova, Global Growth and Innovation Evangelist at Salesforce, were two of the top voices in partnerships who spoke during the event.
Raegan Wilson, VP of Ecosystems Consulting at Spur Reply led two sessions on artificial intelligence (AI) as well as partner experience (PX) optimization.
Wilson owns the firm’s platform alliance relationships and leads the ecosystem automation and optimization strategy. With over 20 years of channel experience, she believes in leveraging automation tools to support channel program strategy and enhance partnerships.
Before working with Spur Reply, Wilson built Channel Squared Consulting, a consultancy focused on channel automation and partner experience optimization. While there, she led successful partner platform transformations for companies like Thomson Reuters, Logitech, and Palo Alto Networks. Prior to consulting, Raegan was the Director of Sales for Impartner, where she worked with clients like Xerox, ADP, and Fortinet.
Check out her two sessions below:
Session #1: Inside the Evolution: Stories of Optimizing Partner Experience
Description: Take a deep dive into partner experience optimization in this panel hosted by Raegan Wilson, VP of Ecosystems Consulting at Spur Reply. In this informative session, Wilson asks Gayle Padrinao, Manager Partner Program Operations at Confluent, and Dinara Bakirova, Global Head of Channel Operations at Lookout about all the ways ecosystem leaders are taking their partner experience to the next level. Press ‘play’ to learn key tips and strategies on how to shape a partner experience that not only meets but exceeds expectations. Check out the presentation deck here.
Session #2: AI for Channel Executives
Description: How are channel leaders using AI to improve channel productivity? In this session, Raegan Wilson, VP of Ecosystems Consulting at Spur Reply, and Dave Taylor, Chief Marketing Officer at Impartner, uncover the latest insights on how AI is powering partner marketing and digital advertising. Watch this engaging session to discover how data will be used as a key tool for delivering real-time insights and performance optimization. Check out the presentation deck here.
