Relationship Selling: A Guide to Accelerating the Co-Sell Motion

The ultimate co-sell roadmap

Co-selling has emerged as a collaborative approach to help organizations drive more revenue and grow their customers. But what exactly is co-selling, and why is it becoming increasingly important?

Discover what co-selling is and how to use it to fuel your ecosystem's growth.

Our guide will give you an in-depth look at the emerging practice, learning key strategies, step-by-step recommendations, and valuable insights from renowned thought leaders in the channel space.

Specifically, you will learn:

• Why everyone has their own definition of relationship selling

• The co-sell strategy framework

• How to build a technology stack for your co-sell motion

• Our top guidelines for relationship selling success

• Key metrics for partner teams to focus on

• The co-sell checklist

• How to effectively go to market with cloud providers

• Common risks and challenges and how to address them

• The future of relationship selling and the co-sell motion

A unified go-to-market strategy is the key to success. By enabling cross-functional alignment across your organizations and effectively collaborating with partners, you can take your channel sales execution to the next level.

No matter where you are at in your co-sell journey, this guide serves as the ultimate roadmap for building your ecosystem and growing your organization's success.