The Channel Partner Journey Checklist
Support the six keys to building an effective partner journey
Optimizing your channel partner journey is essential to grow your ecosystem. Similar to a customer journey, a partner journey is a set of phases a partner moves through as they build their relationship with a vendor.
We believe there are six keys to building an effective partner journey. Each phase plays a specific role and they all depend on one another. Within each phase lies critical elements to focus on that will help you strengthen your partner experience.
Elements include partner programs, enablement, partner relationship management (PRM) with a platform like Impartner, personal relationships, management, incentives, and marketing. These core partner journey elements work together to influence and motivate a partner through the full partner journey map.
Discover how to support each of the six keys to building a purposeful partner journey:
- Share your content
- Focus on partner success from the start
- Help partners find the value of your partnership
- Build a joint business plan
- Use common sense
- Ensure your partner ecosystem elements support the partner journey
Created in partnership with Impartner, our checklist will help you build properly focused program elements that methodically support partners along their journey, bringing you one step closer to creating a successful and balanced partner ecosystem.
Spur Reply is a vital partner in VMware’s channel transformation efforts. As an example, we have achieved breakthroughs in the way we do channel capacity planning thanks to Spur’s services.
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