Building an Effective Messaging Framework

Crafting a messaging framework might seem straight-forward. However, we often see organizations struggle with inconsistent, inaccurate, and outdated messaging across product lines and business units. This is especially true for large companies, in which a department
can often be unaware of other strategic departmental changes.

Such inconsistencies necessitate building a framework that unifies an organization’s messages. In this guide, we share step-by-step best practices to building a strategy document for effective and consistent messaging, better aligned internal teams, and a single source of truth. 

The step-by-step best practices:

Step 1 - Conduct pre-research
Step 2 - Set the market context
Step 3 - Provide a solution overview
Step 4 - Define the target audience
Step 5 - Establish the value pillars
Step 6 - Write your copy blocks
Step 7 - Know what to put in your appendix