Building an Effective Messaging Framework
Is your messaging falling short?
Crafting a messaging framework might seem straight-forward. However, we often see organizations struggle with inconsistent, inaccurate, and outdated messaging across product lines and business units. This is especially true for large companies, in which a department
can often be unaware of other strategic departmental changes.
Such inconsistencies necessitate building a framework that unifies an organization’s messages. In this guide, we share step-by-step best practices to building a strategy document for effective and consistent messaging, better aligned internal teams, and a single source of truth.
The step-by-step best practices:
Step 1 - Conduct pre-research
Step 2 - Set the market context
Step 3 - Provide a solution overview
Step 4 - Define the target audience
Step 5 - Establish the value pillars
Step 6 - Write your copy blocks
Step 7 - Know what to put in your appendix
The Spur Team always came super prepared and was extremely knowledgeable about our technologies and product mix. Their ability to absorb complex concepts, up-level information for various audiences
and deliver high impact presentations has proven Spur to be an invaluable partner to Cisco.
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