The Essential Guide to Partner Planning

The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right?   

As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

Build your partner planning framework

From growth levers to evaluating partner performance, the 5 steps to an effective partner framework

Set the right goals

Why working efficiently and creating balance is more important than gathering as many partners as possible

Benchmark your channel efforts against your direct sales

How to use product growth mapping to make it happen

Roll it out to partners

The 6 key questions to ask about your partner portfolio and the 4-step process to a practical, adjustable plan