The Essential Guide to Partner Planning
Optimize your partner planning
The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right?
As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.
Build your partner planning framework
From growth levers to evaluating partner performance, the 5 steps to an effective partner framework
Set the right goals
Why working efficiently and creating balance is more important than gathering as many partners as possible
Benchmark your channel efforts against your direct sales
How to use product growth mapping to make it happen
Roll it out to partners
The 6 key questions to ask about your partner portfolio and the 4-step process to a practical, adjustable plan
Spur Reply’s partners showed an impressive level of dedication and flexibility from the start. We were tackling something that hadn’t been done before, and not only did they build a team unlike anything we’d created before, but more importantly, they acted as an invaluable thought partner
for us as we developed our strategy and vision.
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