The 5Cs: How to Drive Impact with Channel Capacity Planning
A proven model to improve your partner strategy
Channel management is managing customer wins, sales, and market coverage. At Spur Reply, we've helped clients build strong programs and distilled the process to its critical elements.
As a channel leader, your role is to ensure your company has the right number of partners in the right places, to drive the right results.
What you'll learn in this whitepaper:
1. The goal of capacity planning
From benchmarking to level-setting across the organization, why you should do capacity planning.
2. The 5Cs model
Spur Reply's proprietary model for measuring and driving capacity.
3. Partner capacity versus partner scoring
The aggregate vs. individual view
4. How to build out your capacity plan
A field-tested process for developing a capacity plan
5. How to use your capacity plan
The three key types of processes you can implement after completing capacity planning
Spur Reply is a vital partner in VMware’s channel transformation efforts. As an example, we have achieved breakthroughs in the way we do channel capacity planning thanks to Spur’s services.
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