6 Disciplines of Successful Channel Management

Are your partners delivering a competitive advantage? As more companies invest in channel as a vital component of a go-to-market strategy, effective channel management is more critical than ever. How do you know if your strategy is falling short? 

Learn a new approach to channel with this whitepaper:

Discipline #1 — Create a unified partner plan

Setting the channel strategy, your ideal partners and tactics for success

Discipline #2 — Build a partner roadmap to the ideal ecosystem 

How capacity planning and partner scoring work together for better performance

Discipline #3 — Conduct a business value proposition assessment

What value do your partners receive from working with you?

Discipline #4 — Embrace the new partnership model

How changing market conditions have upended the traditional partnership model

Discipline #5 — Architect incentives to drive behavior

The behavior and results you want from partners

Discipline #6 — Define a channel operations model

How to effectively put your channel strategy into place