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Richard Flynn

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Richard Flynn is a recognized leader in channels and go-to-market business strategy and execution. A Founding Partner and Chief Marketing Officer for Spur Reply, Richard has over 25 years of go-to-market experience in sales transformation, channel management, and customer marketing.

Blog Post by Richard Flynn

7 min read

A Guide to Building a Winning Partner Sales Enablement Strategy

Technology firms must establish strong partnerships to drive growth and expand their ...
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3 min read

How to Use Partner Incentives to Accelerate Revenue

As a channel management leader, you need to structure your incentives in a way that ...
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7 min read

Implementing Effective Channel Incentives and Management Strategies

In today's competitive business landscape, companies leverage channel incentives and ...
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3 min read

Transforming Partner Behavior: Results-Driven Channel Incentive Design (Channel Sales)

Channel incentive programs are powerful tools for organizations to drive growth and ...
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5 min read

Webinar Content 101: How to Reach Consideration Stage Buyers

Webinars have become indispensable in the B2B marketer's arsenal, effectively engaging ...
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6 min read

The Art of Pricing: Strategies for Go-to-Market Success

In today's competitive business landscape, the success of a product isn't just about its ...
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3 min read

Using a Customer Feedback Engine with Your Go-to-Market Strategy

A successful go-to-market (GTM) strategy is vital for any business, whether launching a ...
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6 min read

10 Steps to Improve Your Digital Marketing

As technology advances, businesses must adapt and shift their focus to digital marketing. ...
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8 min read

Precision Marketing Through Data, AI and Automation

Automation and AI have transformed how businesses operate and market their products and ...
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