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Channel Management

Your channel partners can have a major impact on your bottom line — for better or for worse. Together, we’ll create great experiences for your partners by refining your channel partner strategy, programs, platforms, and investments.

Growth Initiatives

Boost revenue from strategic partners

Clearly and effectively promote what you have to offer. From developing your sales materials to coaching your teams on communicating your brand value with customers, we find the exact ways that will help you outshine competitors.

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Channel Managment

Update your partner program tools and capabilities

Leverage your current account base. Acting as an extension of your team, we will thoroughly analyze your existing customer base to create strategic plans for upselling and cross-selling.

Audience Engagement

Optimize the way you interact with partners

Supercharge your sales team’s productivity. Using our holistic, time-tested methodology, we will help you find new ways to turn more prospects into customers, allowing you to meet and exceed your sales targets.

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Program Operations

Improve ease-of-doing business for partners

Your partner experience often defines your channel relationships' success or failure. We help our clients define the strategy, systems, and processes to provide a great experience without compromising your business goals.

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How we can help

Drive better results through your channel strategy

There are endless ways to accelerate your partner revenue. By developing a strategy centered around the partner journey and experience, we can help you evaluate and optimize any portion of your partner ecosystem to develop your organization’s best way forward.
capacity planning Capacity planning
Capacity planning
Target buyers, drive behaviors, and shape attitudes to better drive deep engagement
channel incentives Channel incentives
Channel incentives
Drive partner behaviors to match overarching business goals, improve ROI and manage expenses
distribution strategy Distribution strategy
Distribution strategy
Measure and improve your distribution strategy to lower costs and improve effectiveness
go-to-market strategy Go-to-market strategy
Go-to-market strategy
Better deliver your product to your ideal customers with the right mix of direct sellers and channels
partner experiences Partner Experiences
Partner Experiences
Create sticky relationships by simplifying your ease-of-doing business and improving partner experience
partner programs Partner Programs
Partner Programs
Refresh or create a next-generation partner program to better meet your and your partner's business needs
partner recruitment Partner Recruitment
Partner Recruitment
Attract and activate the right partners to your partner program in the most efficient and effective manner
prms and portals PRMs and
PRMs and
Scale your business and improve partner experience by adopting channel automation that fuels your results

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There are two key factors, competence and trust. With respect to competence, Spur can understand the complexity of channel business and VMware’s demand for pragmatic and successful solutions. In terms of trust, Spur has gained VMware’s confidence by consistently bringing creative ideas to tackle complex problems.
Steve FurtadoSr. Director of Partners

Ready to accelerate your channel success?

Begin maintaining an effective and robust partner ecosystem to generate the highest returns possible.