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Channel management

Channel management

Your channel partners can have a major impact on your bottom line — for better or for worse. Together, we’ll create great experiences for your partners by refining your channel partner strategy, programs, platforms, and investments.

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How we can help

Drive high-value results through your channel strategy

There are endless ways to accelerate your partner revenue. By developing a strategy centered around the partner journey and experience, we can help you evaluate and optimize any portion of your partner ecosystem to develop your organization’s best way forward.
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capacity planning Capacity planning
Capacity planning Identify whether you have the right sellers to meet demand and deliver against planned results
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channel incentives Channel incentives
Channel incentives Drive partner behaviors to match overarching business goals, improve ROI and manage expenses
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distribution strategy Distribution strategy
Distribution strategy Measure and improve your distribution strategy to lower costs and improve effectiveness
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go-to-market strategy Go-to-market strategy
Go-to-market strategy Better deliver your product to your ideal customers with the right mix of direct sellers and channels
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partner experiences Partner experiences
Partner experiences Create sticky relationships by simplifying your ease-of-doing business and improving partner experience
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partner programs Partner programs
Partner programs Refresh or create a next-generation partner program to better meet your and your partner's business needs
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partner recruitment Partner recruitment
Partner recruitment Attract and activate the right partners to your partner program in the most efficient and effective manner
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prms and portals PRMs and
Portals
PRMs and
Portals Scale your business and improve partner experience by adopting channel automation that fuels your results
Results you should expect

Prioritize channel needs to meet your goals faster

Strengthen your channel ecosystem to enable your partners based on their focus.

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Sales Management Boost revenue from strategic accounts
Improve how you sell through your partners by restrategizing your routes to market. We show you how to strengthen your incentives to influence partner loyalty and behavior in order to increase your returns.
 
Sales ManagementBoost revenue from strategic accounts
Improve how you sell through your partners by restrategizing your routes to market. We show you how to strengthen your incentives to influence partner loyalty and behavior in order to increase your returns.
 
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Channel Management Improve the partner experienceChannel automation is essential in supporting partners, empowering your people, and managing your programs. We help you implement these tools across your existing infrastructure to better deliver business results.
Channel ManagementImprove the partner experienceChannel automation is essential in supporting partners, empowering your people, and managing your programs. We help you implement these tools across your existing infrastructure to better deliver business results.Read More
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Marketing Management Engage a broader ecosystem of partners

Build high-quality partner relationships through your programs. We give you the right tools to maintain and improve your partner experience so you can demonstrate positive channel returns.

Marketing ManagementEngage a broader ecosystem of partners

Build high-quality partner relationships through your programs. We give you the right tools to maintain and improve your partner experience so you can demonstrate positive channel returns.

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Operations Management Improve your return on partner incentives

Get the data and resources necessary to boost channel performance. We help you get the right data and implement automation when and where you need it so you can better prioritize your partners’ needs.

Operations ManagementImprove your return on partner incentives

Get the data and resources necessary to boost channel performance. We help you get the right data and implement automation when and where you need it so you can better prioritize your partners’ needs.

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Product Management Enable your partners based on their focus

Customers are demanding different solutions than ever before. We help you round out your offering by empowering the right partners to deliver robust solutions around your technology.

Product ManagementEnable your partners based on their focus

Customers are demanding different solutions than ever before. We help you round out your offering by empowering the right partners to deliver robust solutions around your technology.

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Spur helped us gain programmatic insight into our partner ecosystem, so we know where and how to invest for the most impact. If you are looking to address a channel challenge, I highly recommend Spur.
Colleen KapaseVP Partner GTM, Incentives and Programs

Ready to fuel your channel success?

Begin maintaining an effective and robust partner ecosystem to generate the highest returns possible.
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