Channel Incentive Design and Management

“The whole Spur team was very knowledgeable and professional. Since the team entered the project with a well-rounded understanding of Microsoft’s current and previous industry work, they were able to facilitate meaningful conversations on an abstract idea, then take those ideas to form tangible resources and materials that would help us moving forward. This was certainly the best content co-creating experience I have had in my time here at Microsoft.”

Neil JordanWW GM of Retail + Health Innovation, Microsoft

Build a Partner Incentive Program That Works for You and Your Partners

Performance-based partner incentives boost sales. But successful incentive marketing is more than numbers and analytics. Rewards motivate, but loyalty, trust, and dependable long-term partnerships are built on mutual understanding and shared investment. Start building an incentive program that encourages collaboration through clear rules, user-friendly systems, and consistent communication.

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Build a Partner Incentive Program That Works for You and Your Partners

Combine Channel Incentives with Targeted Partner Enablement

Support partner performance by aligning channel incentive programs with partner enablement initiatives. We will equip your partners with role-specific training, streamlined onboarding, interactive simulations, and resources such as sales playbooks, co-marketing guides, and digital toolkits. Build stronger partnerships and unlock growth opportunities with a coordinated approach to incentives and enablement.