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Thought Leadership Blog

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All Things AI Episode 1: How AI can change business for the better

Introducing our series All about AI, where we interview business leaders on topics around ...
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All Things AI Episode 2: The Role of AI and Data in Modern Baseball

"How do you take very complex statistical concepts and distill it down into a way that's ...
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All Things AI Episode 6: How to Build a Data Science Team

Generalist data scientists tend to be able to handle many problems quickly because when ...
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Channel Chats Episode 1: The Building Blocks of a Channel Strategy

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Channel Chats Episode 2: Partner Insights From a Cloud Leader

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by ...
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Channel Chats Episode 3: The Cloud and Partner Relationship Management

For episode 3 of Channel Chats, The Spur Group CMO Richard Flynn spoke with Oracle's Ross ...
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4 min read

Build Marketing Messaging that Resonates with Multiple Audiences

Within the marketing and communication space, messaging can take many forms. From general ...
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3 min read

Three Reasons to Enlist Outside Support for Your Messaging Framework

Your messaging and positioning framework is one of the most valuable resources for ...
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5 min read

Accelerate Channel Success With the New Partner Experience Model

With the right strategy and commitment, you can fundamentally change your partner ...
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