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      Resource Hub

      Our latest thinking on go-to-market issues and strategies.

      Worksheet

      Worksheet: Building a Revenue-Centric Co-Sell Strategy

      Is your co-sell experience optimized to its full potential? Build and improve your co-sell strategy and program with the co-sell worksheet.

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      Blog Post

      Unlocking the Untapped Potential of Cloud Marketplaces

      Shifting buyer preferences are growing the untapped potential of cloud marketplaces. Check out our approach to building marketplace success.

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      Blog Post

      OKRs: Why Measuring What Matters, Matters Even More

      As a leader, how do you ensure your organization meets its goals? Measuring what matters is critical to achieving success. Here's how OKRs can help.

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      Blog Post

      How RevOps Can Break Down Silos and Transform the Customer Experience

      RevOps breaks down silos and transforms the customer experience. Here's how we use our framework to solve common challenges faced by our clients.

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      Video

      Recapping 'Multiply: ImpartnerCon 2024'

      Learn key insights from ImpartnerCon 2024 with Raegan Wilson. She breaks down partner experience optimization tips and AI strategies for ecosystem success.

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      Blog Post

      The Best Ways to Use Video for Business Marketing

      Powerful content is key to reaching your audience. Check out the ways you can use video for business marketing and tips and tricks for effective promotion.

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      Whitepaper

      AI For Creativity

      Generative AI is revolutionizing the lives of creative professionals. Learn the opportunities and challenges that lie ahead in adopting AI for creativity.

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      Whitepaper

      How AI is Disrupting Software Development

      Discover the five ways AI will disrupt software development and how the technology will transform the daily workflows of developers.

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      Whitepaper

      The Impact of AI Tools in the Software Development Industry

      The impact of AI tools is revolutionizing software development. Here are six kinds of tools that will help developers work faster and more efficiently.

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      Whitepaper

      Generative AI: Driving Growth in the Rapidly Evolving AI Market

      Discover the transformative power of generative AI. Uncover research on how the AI market is revolutionizing industries and supporting professionals.

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      Guide

      Relationship Selling: A Guide to Accelerating The Co-Sell Motion

      Accelerate your ecosystem's growth with relationship selling. Learn key strategies, insights, and best practices for co-selling in our featured guide.

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      Client Story

      Staff Augmentation Model Boosts Financial Company’s Productivity

      Companies are taking a new approach to talent management and flexible working. Here's how a staff augmentation model helped our client boost productivity.

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      Blog Post

      The ABCs of RevOps: Our Four-Step Framework to Help You Grow Revenue

      Want to learn how to help your organization adopt and embrace RevOps? Check out our four-step framework to optimize customer experience and grow revenue.

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      Blog Post

      How to Grow Revenue and Enhance Customer Experience with RevOps

      Want to learn how to grow revenue and enhance customer experience? Discover four tips on getting started with RevOps to revolutionize your business model.

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      Client Story

      Agile Campaign Approach Helps Tech Leader Resonate with New Audience

      We worked with a tech leader to reach a new audience. Here's how our client built awareness and exceeded performance targets through a LinkedIn campaign.

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      Blog Post

      Emergency Management: Where Consulting and Public Safety Intersect

      How do emergency management and consulting intersect? Discover the valuable lessons we learned from a visit to the Seattle Emergency Operations Center.

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      Blog Post

      Five Tips for Leveling Up Your Partner Value Proposition Messaging

      Want to level up your partner value proposition messaging? Here's how to effectively communicate your value to partners and drive desired program results.

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      Blog Post

      Weighing the Risks and Benefits of Staff Augmentation

      Is staff augmentation right for your team? Here's how it can enhance team capabilities, increase productivity, and mitigate risks.

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      Video

      Four Steps to Optimize Your Customer Journey with RevOps

      RevOps plays a critical role in customer journey optimization. Learn a proven methodology from our in-house experts on how to implement the approach.

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      Blog Post

      How to Accelerate Transformation When Your Change Efforts Are Stalled

      What do you do when your change efforts are stalled? Learn how to accelerate transformation when it's stuck in neutral with our proven approach.

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      Guide

      How to Maximize Revenue with RevOps

      RevOps is quickly becoming a must-have for modern companies. Find out how to maximize revenue and transform the customer experience with our guide.

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      Video

      How Automation Can Help You Reduce Manual Work

      Introducing "Ro," our customizable automation tool that can help you do more with less. It lets you reduce time and budget for routine business processes, so you can focus on what really matters.

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      Video

      Channel Programs: To Tier or Not to Tier and Why?

      Kate Caday, Client Delivery Director at The Spur Group, joins a panel discussion hosted by Baptie & Company

      Play
      Blog Post

      What Traditional Definitions of RevOps Miss

      What do traditional definitions of RevOps miss? Check out the first blog in a four-part series on RevOps to learn how we define the business model.

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      Blog Post

      Co-Selling: Why Experts Agree the Joint Sales Motion is a Game-Changer

      Discover why co-selling is a sales game-changer with insights from industry experts on co-sell trends, challenges, and strategies for success.

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      Blog Post

      The 6 Essential Elements of a Channel Playbook

      Don't invest in channel resources and then fail to implement them correctly. With a go-to-market channel playbook, you'll be generating results in no time.

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      Guide

      The Comprehensive Guide to Leading Change Management

      To successfully lead transformation, you need the right change management approach. Build your strategy with our guide to leading organizational change.

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      Blog Post

      Driving Revenue Growth: Why RevOps is a Must-Have for Modern Companies

      RevOps is the key to driving revenue growth. Here's why you need RevOps and why you should integrate the approach into your business model.

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      Blog Post

      How to Gain Executive Buy-In for Your RevOps Strategy

      RevOps cannot be successful without support from your organization. Discover how to secure executive buy-in for your RevOps strategy with five steps.

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      Whitepaper

      Why Your Go-to-Market Strategy Matters

      The Spur Group's Why Your Go-to-Market Strategy Matters whitepaper to assist in maintaining a competitive advantage in your market.

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      Blog Post

      Why You Need A People-Centric Approach To Change Management

      Your approach to change management should focus on many different areas of your organization. Find out which one will give you the highest ROI.

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      Blog Post

      How to Choose the Right Channel Incentive Management Tool for You

      Discover how to choose the ideal channel incentive management tool to drive partner performance, enhance partner experience, and grow a successful network.

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      Blog Post

      Transforming Partner Behavior: Results-Driven Channel Incentive Design

      Drive lasting business impact with a results-driven channel incentive program focused on transforming partner behavior and prioritizing tangible outcomes.

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      Blog Post

      RevOps: A Game-Changer for Senior Sales and Marketing Leaders

      Explore RevOps for sales, marketing, and operations leaders—learn to implement it for revenue growth and go-to-market efficiency.

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      Client Story

      New Planning Process Enhances Product Group’s Go-To-Market Approach

      We helped our client streamline its rhythm of business and go-to-market approach, and increased efficiency through adopting this specific process.

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      Video

      What To Do if Your Business Transformation is Stuck in Neutral

      Are you currently preparing your business for a transformation? Here's how to ready your organization's people to fully embrace and adopt change.

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      Client Story

      Marketing and Partner Expertise Drives Product Launch in New Vertical

      We helped a client facilitate a product launch in a new vertical. With these steps, we established a smooth customer journey for sales prospects.

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      Client Story

      Google Improves Channel Partner Onboarding And Accelerates Revenue

      Learn how The Spur Group helped Google develop a new channel partner onboarding process using targeted content to address multiple stakeholders.

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      Client Story

      Updated Joint Selling Strategy Increases Revenue

      We used a joint selling strategy to help our client unify processes supported by centralized resources. Here's how we increased their revenue growth.

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      Blog Post

      Unlocking the Power of Channel Capacity Planning for Revenue Growth

      Discover how channel capacity planning drives predictable revenue growth, aligns partner teams, and optimizes resources for successful partner management.

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      Blog Post

      Can you improve total sales without increasing OPEX?

      Learn how to increase sales numbers while being strategic about sales operating expenses (OPEX), in order to provide a real ROI on sales expenses.

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      Blog Post

      Expand Your Ecosystem: 7 Advantages of Partner Relationship Management

      Learn about the advantages of partner relationship management platforms and why having one in your tech stack can drive scalable growth in your ecosystem.

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      Client Story

      How Microsoft Launched The First Ever AI Business School

      Using project management and AI strategy development, here’s how The Spur Group's expertise helped Microsoft launch the first-ever AI Business School.

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      Blog Post

      Does your sales enablement content need a refresh?

      With limited and time resources, how you can be efficient when creating and updating sales enablement content that drives results.

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      Whitepaper

      The 5Cs: How to Drive Impact with Channel Capacity Planning

      Download whitepaper on Channel Capacity Planning to learn how to manage customer wins, channel sales, and market coverage for effective channel management.

      Download here
      Blog Post

      Unlocking the Power of Partner Experience in the Modern Business Landscape

      Discover the power of partner experience (PX) in driving business growth. Learn the importance of PX and actionable steps to enhance your partner network.

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      Video

      How an AI Discovery Tool Reduces Document Search and Analysis

      Gather better business intelligence using The Spur Group's AI based discovery tool.

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      The Spur Group Testimonial

      “I couldn’t have asked for a better business partner and appreciate the strength and expertise they provided us at Microsoft. We had a very successful outcome in large part to The Spur Group’s support and services.”

      Jaime Perena

      Director, Microsoft AI

      Guide

      The 5 Biggest Challenges in Tech Sales and How to Fix Them

      We've seen five common challenges within sales organizations at technology companies. Learn what they are and how to fix them with this free download.

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      Blog Post

      8 Partnership Tips from a Channel Leader

      Channels provide incredible value, but it's often hard to articulate without a plan. Check out these 8 tips from a channel leader on how to make it work.

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      Blog Post

      How To Implement Change Management That Prioritizes Your People

      When you implement change management, you need to prioritize your organization's people. Learn how to implement our best practices on people readiness.

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      Blog Post

      6 Must Do's When Launching a Product Through the Channel

      The Spur Group's Allison Strother defines the 6 things every product manager should do when they're launching a product through their partner channel.

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      The Spur Group Testimonial

      “My experience with Spur has been outstanding. Easily one of the very best vendor experiences I’ve had in my 10 years at Microsoft… it has been a pleasure working with all of them.”

      Peter Cooper

      Director of Product Marketing, Internet of Things, Microsoft

      Blog Post

      What is a Good Go-To-Market Strategy?

      What is a good go-to-market strategy? It's not always easy to pick one out of the noise. The experts at The Spur Group guide you through the process.

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      Video

      How Do You Create and Support a Program to Drive Consumption?

      Richard Flynn, Co-Founder and CMO at The Spur Group, is a panelist for a webinar hosted by Baptie & Company

      Play
      Client Story

      New Partner Incentive Program Drives Channel Performance

      Learn how we used a three-part approach to build a partner incentive program for a large technology client, improving incentive ROI and revenue growth.

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      Checklist

      Checklist: How to Effectively Implement Your PRM Platform

      There are 10 steps to take to successfully roll out your PRM platform. Discover our implementation checklist to help you from start to finish.

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      Whitepaper

      How to Use Partner Scoring to Increase Channel ROI

      Download our partner scoring & performance management whitepaper. Learn how to increase your return by understanding a partner's strengths and weaknesses.

      Download here
      Guide

      Building an Effective Messaging Framework

      The Spur Group shares a step-by-step guide to building a high quality messaging framework to better align your teams and provide consistent messaging.

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      Client Story

      NetApp Uses Scoring Model to Strengthen Partner Performance and Value

      We helped a client streamline partner management while growing the overall partner revenues through creating a new scoring engine. Here's how we did it.

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      Blog Post

      How To Implement Revenue Operations To Grow Revenue & Customer Success

      Revamp your tech firm's growth strategy with Revenue Operations. Learn to tackle challenges, boost efficiency, and enhance effectiveness in our guide.

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      Blog Post

      3 Superpowers of Effective Leaders

      The Spur Group talks about the 3 leadership styles of executives and how to use them to your advantage.

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      Video

      Creating a ‘To Partner’ and ‘Through Partner’ Marketing Program

      Dan Overgaag, Managing Director at The Spur Group, is a panelist on a webinar from Baptie & Company about digital marketing within partner programs

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      Blog Post

      How Our Client Is Re-Imagining The In-Store Retail Experience

      The Spur Group helped Sunrise Technology LLC develop a GTM strategy and collateral for the company's new retail technology for Kroger and other retailers.

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      Client Story

      Synthetic Data Improves Microsoft’s Next-Gen Conversational AI Engine

      Learn how we helped Microsoft achieve better modeling through synthetic data production resulting in an evolving, scalable conversational AI engine.

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      Video

      All Things AI Episode 2: The Role of AI and Data in Modern Baseball

      "How do you take very complex statistical concepts and distill it down into a way that's not condescending, that's easily accessible and understood, by the people who have to take that data and make d...

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      Guide

      The Essential Guide to Partner Planning

      Partner planning is a critical part of your go-to-market strategy. In this article, we explore what are the essential elements of a partner plan.

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      Blog Post

      3 Rules To Avoid The 80/20 Trap In Partner Performance

      These three proven methods can improve partner performance beyond the 80/20 ratio, boosting returns and reducing over-investment in individual partners.

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      Blog Post

      How to Design a Dashboard That’s Useful and Actionable

      Before you design a dashboard for your business, allocate time for pre-planning. Find out the important decisions to make before you start any analysis.

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      Blog Post

      A Comprehensive Guide to Channel Partner Programs and Best Practices

      Discover the essentials of channel partner programs, key elements for success, and best practices for forging strong partnerships to drive business growth.

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      Let's connect on LinkedIn

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      Checklist

      The Channel Partner Journey Checklist

      There are six keys to building an effective partner journey. Discover how to support each of them with the partner journey map checklist.

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      Client Story

      Go-To-Market Messaging Transforms Sales Approach for Education Sector

      Our experts helped a technology company launch a sales campaign in the higher education sector. Here's how we created the go-to-market messaging framework.

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      Client Story

      Sales Enablement Boosts Revenue And Strengthens Customer Relationships

      We developed a sales enablement strategy for a real estate information technology company. These three assets ultimately helped our client grow revenue.

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      Blog Post

      3 Fundamentals Of Effective Strategic Initiatives

      The 3 steps to successful initiative execution are discipline, transparency, and efficiency. We break these down and show you how to apply them.

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      Client Story

      Channel Sales Enablement Strategy Accelerates Revenue

      We created a new set of partner readiness materials for our client's channel sales enablement strategy, resulting in increased engagement and sales.

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      Blog Post

      Synthetic Data: The Disruptive Force Behind Machine Learning

      Learn about synthetic data, why it's important, how companies are using synthetic data drive value, and how to incorporate this data into your business.

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      Blog Post

      Why Channel Leaders Should Invest In Partner Experience Technology

      Explore why channel leaders should invest in PXM technology for enhanced channel automation and improved partner experience, complementing Salesforce CRM.

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      Transforming your go-to-market efforts starts here

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      Let's chat
      Guide

      A Guide to the Modern Deal Registration Program

      In our guide to the modern deal registration program, we highlight the 10 key questions to ask before creating or amending a deal registration program.

      Download here
      Blog Post

      How To Use Partner Enablement to Fuel A Successful Channel

      Partner enablement is a critical step for channel success. Find out how to best motivate your partners to work toward your strategic channel goals.

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      Blog Post

      Nourish Your Professional Event With Snackable Content

      When planning your next event, let go of the “longer is better” model and try snackable content instead. Find out how experts use snackable content.

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      Guide

      Diagnose Your Channel Efforts

      The Spur Group examines the 5 troubles that limit your effective channel management. Learn how to fix these common problems with this free download.

      Download here
      The Spur Group Testimonial

      “Spur’s surge support model gives us the flexibility to focus on business strategy instead of constantly worrying about the day to day execution. It gives our team peace of mind and allows us to see the big picture.”

      Ian Brackenbury

      Senior Business Program Manager, Microsoft

      Client Story

      Sales Go-To-Market Strategy Unifies Teams And Grows Pipeline

      We created a program for Microsoft that strengthened its sales go-to-market strategy. Here's how it led to a sales pipeline impact of $310 million.

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      Video

      Channel Chats Episode 4: Channel Technology and the Partner Experience

      The Spur Group's CMO, Richard Flynn speaks with managing director Raegan Wilson about channel technology and the partner experience.

      Play
      Blog Post

      3 common reasons your business is stuck in neutral

      Sales transformation expert Steve White identifies the root problems with flat revenue growth in sales organizations through 3 key business components.

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      Blog Post

      Make Your Event Memorable

      The Spur Group's CEO Randy Karr shares his secret to using emotions in presentations and events to leave attendees with a positive and lasting impression.

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      Blog Post

      5 Keys To Robust Data Analysis

      Data analysis can be intimidating. Performing these five actions will make your data easier to comprehend and relevant to any problem you are solving.

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      Client Story

      Compensation Model Aligns Channel And Sales Teams

      We helped a client streamline the way it leverages its partners. Here's how we built a partner planning and compensation model that grew company revenue.

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      Video

      All Things AI Episode 1: How AI can change business for the better

      Introducing our series All about AI, where we interview business leaders on topics around artificial intelligence. In this video, Clay Campbell interviews The Spur Group CEO, Randy Karr, on how to bal...

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      Client Story

      Partner Program Optimization Builds Competitive Advantage

      Find out how we collaborated with a technology company to optimize its partner program and build a competitive advantage in the marketplace.

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      Blog Post

      Top 5 Pillars To Pulling Off A Successful Event

      There are many ways an event can not live up to expectations. Find out the five key pillars to making sure your next event is remarkable.

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      Drive sustainable results with a holistic, human approach to organizational change.

      Learn here

      Learn here
      The Spur Group Testimonial

      Spur helped us gain programmatic insight into our partner ecosystem, so we know where and how to invest for the most impact. If you are looking to address a channel challenge, ​ I highly recommend Spur.

      Colleen Kapase

      VP Partner GTM, Incentives & Programs, VMware

      Client Story

      Product Transition Plan Minimizes Disruption and Increases Adoption

      We helped a client adapt its marketing approach for a product transition plan. Learn how we aligned stakeholders, gained executive approval.

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      Blog Post

      How to Drive Impact with Channel Capacity Planning

      Channel management is guiding customer wins, channel sales, and market coverage. We've distilled down the channel capacity planning process for you.

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      Client Story

      Communications Strategy Framework Showcases Product Portfolio Valuemarket

      Here's how we helped a client develop a communications strategy framework, break through siloed groups and garner executive buy-in.

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      Video

      Creating Indispensable Partner Relationships in a Time of Uncertainty

      Dan Overgaag, Managing Director at The Spur Group, presents on the balance of human and digital interactions during a Baptie & Company webinar

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      Client Story

      Data Automation Transforms Reporting and Sharpens Decision Making

      Through data automation, we helped our client optimize data management. Here's how we freed up their time to focus on data analysis and insight delivery.

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      Blog Post

      It’s Time To Make Progress

      A statement from The Spur Group's CEO Randy Karr on why he supports the Black Lives Matter movement and the push to make progress

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      Blog Post

      Understanding Project Management As A Service

      Learn how project management as a service can benefit your business from business expert Chris McCall, from The Spur Group.

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      Client Story

      Streamlined Project Management Drives Operational Efficiency

      We helped increase transparency into a software company's budget accuracy. Learn how strengthened team communication led to operational efficiency.

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      Blog Post

      How a Channel Partner Recruitment Strategy Closes the Deal

      Why having an effective channel partner recruitment strategy will help you tailor your message and close the deal in your partner recruitment.

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      The Spur Group Testimonial

      “The team was able to provide significant time savings for myself as well as other stakeholders and the process and systems they helped to establish are now being expanded to help capture evidence across multiple teams within Microsoft. “

      Heather Doran

      Senior Sales Strategy Lead, Inside Sales, Microsoft

      Client Story

      Emerging Metrics Help Top Cloud Provider’s Teams Increase Sales

      Using your data the right way can make all the difference. Learn how we helped a top cloud provider build a sales intelligence model that increased sales.

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      Blog Post

      5 Ways to Effectively Manage Your Channel Team

      Do you have a knowledge gap on your channel team? Check out the 5 stages of execution excellence that'll push your org to operate more efficiently.

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      Client Story

      Automated Bot Improves Performance, Cost, and Employee Wellness

      Learn about how we created a customizable automated bot to reduce budget, optimize performance, ensure accuracy, and improve employee wellness.

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      Blog Post

      Growing A Cloud Partner Ecosystem

      The Spur Group shares advice on how to discover what it takes to attract and support partners as they develop a cloud partner ecosystem.

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      Blog Post

      5 Key Benefits Business Intelligence Provides Your Organization

      Incorporating Business Intelligence allows you to collect and transform data into insightful, actionable information to benefit operations.

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      Blog Post

      How Great Channel Leaders Unlock Powerful Revenue Acceleration

      How channel leaders can drive channel revenue acceleration with five important steps related to strategy, incentives, coverage, and costs.

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      Transforming your go-to-market efforts starts here

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      Blog Post

      Don’t Sell a Brand, Sell a Promise

      The difference between features and benefits is crucial in successful marketing. Expert Randy Karr shows you the distinction and how it can help you.

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      Blog Post

      Our 5-Step Solution for Your Partner Recruitment Woes

      The right approach to partner recruitment can make the difference between success and failure. Our 5-step solution will help you get on track.

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      Blog Post

      2 Words To Remove From Your Business Vocabulary: Part 1

      The Spur Group outlines why you need to remove the words 'busy' and 'can't' from your business vocabulary and how that can help you stay organized.

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      Blog Post

      5 Reasons Why PERC Partner Scoring Gives You an Advantage

      Find out how PERC partner scoring gives you five advantages that will improve your channel ecosystem and promote revenue acceleration.

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      Blog Post

      3 Ways to Deliver Real Dashboard Insights to Your Boss

      An insight is an interpretation of data using business knowledge to make an observation. Find out how to uncover and deliver real dashboard insights.

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      Blog Post

      How to build winning channel partner recruitment content

      We break down the audience, order of approach, analogous content, and message positioning needed to boost your channel partner recruitment efforts.

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      Blog Post

      3 Commonly Overlooked Dashboard Questions

      If done right, data dashboards are transformative. Find out how to evaluate the effectiveness of your analysis with three simple dashboard questions.

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      The Spur Group Testimonial

      “Over the course of a difficult project, I have enjoyed their candor, humor and collaboration. For me it has ​ been a great and very successful experience.”

      Maarten van Velsen

      Director, Go To Market Strategy, Global Channels, NetApp​

      Blog Post

      Using Language To Drive Clarity In Thought in Communication

      In this blog, The Spur Group discusses the importance of an aligned taxonomy within your business to drive clarity in thought in communication.

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      Blog Post

      3 Steps to Recruiting Partners With Data Analysis

      A data-driven channel partner profile makes your recruiting partners easier and more effective. Learn what your channel partner profile should include.

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      Blog Post

      3 Elements That Can Help or Hinder Your Revenue Growth

      A deal with a smaller company can be more beneficial than the same enterprise amount. Learn how to drive revenue growth by balancing your resources.

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      Blog Post

      How Your Partner Business Proposition Gives You An Advantage

      Manage your partner business proposition to gain a market advantage. You can strengthen relationships by understanding your value versus your competition.

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      Blog Post

      5 Success Factors in Change Management Efforts

      While they may seem like basics, your change management efforts can fail if they lack one or more of these five success factors.

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      Blog Post

      5 Common Marketing Content Development Pitfalls, and How to Avoid Them

      Learn how to avoid 5 common pitfalls of content development with connected communications expert Allison Strother at The Spur Group.

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      Assess your go-to-market strategy

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      Blog Post

      Spur After Hours: Work Hard, Play Hard

      How we created Spur After Hours, a team dedicated to planning events that encourages our employees to get to know each other in a fun and casual way.

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      Blog Post

      4 Steps Channel Chiefs Need To Hit Revenue Targets

      Discover the 4 steps channel chiefs need to take in order to hit revenue targets.

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      Blog Post

      Boost Your Content By Involving 4 Key Stakeholders

      Drive better content creation by involving the right stakeholders. Find out the four key stakeholders you need to create winning content.

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      Blog Post

      7 Ways to have a Customer-Focused Sales Team During a Crisis

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      Blog Post

      The COVID-19 Revolution

      The Spur Group's Jim Bernado reflects on the impact of COVID-19 on sales, business, and our overall well-being. Find out how we adapt to the new normal.

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      The Spur Group Testimonial

      “The Spur Group did a great job managing different stakeholder teams and delivered a strong set of materials that will accelerate our momentum within target industries.”

      Rowena Branch

      Senior Product Marketing Manager, Cloud and Enterprise Marketing, Dynamics 365, Microsoft​

      Client Story

      Interactive Walkthrough Increases Sales Opportunities and Reduces Costs

      Learn how we helped a client showcase products through interactive walkthroughs, resulting in overhead cost reduction and increased sales opportunities.

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      Blog Post

      How to Achieve Sustainable Growth With a Partner Journey Map

      Leveraging your partner journey map is essential to your success. Learn the journey's five phases, their roles, and how they depend on each other.

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      Blog Post

      10 Powerful Leadership Lessons Learned From Coaching Kids

      Sports and business have much in common. Check out the 10 leadership lessons our CFO, Chris McCall, learned from coaching soccer teams for his children.

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      Blog Post

      5 Steps to a Killer Messaging Framework That Will Save You

      A great messaging framework is essential to having connected communications. The Spur Group outlines 5 steps you can follow.

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      Blog Post

      3 Steps To Better Operations Design

      Effective business operations design eliminates blockers, saves time and money, and increases productivity. Check out these three steps to get there.

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      Checklist

      Cheat Sheet for Successful Business Operations

      A cheat sheet for optimizing your business operations. Make sure your daily tasks and biggest projects are implemented on time, on budget, and on target.

      Download here
      Video

      All Things AI Episode 7: How AI Can Improve Efficiency

      In this episode of All Things AI, Clay interviews Michael to discuss how machine learning and AI can benefit automation and task efficiency in the future.

      Play
      Blog Post

      How to Combat the 3 Biggest Content Development Challenges in Tech

      We've worked on hundreds of marketing and communications projects and often see these 3 content development challenges, even on the most talented teams.

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      Blog Post

      How To Better Prepare For The Real Channel Revolution

      If you aren't using detailed partner data to drive your channel management strategy, you are missing the real channel revolution, says expert Richard Flynn

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      Transforming your go-to-market efforts starts here

      Let's chat

      Let's chat
      Blog Post

      9 Content Offers That Help You Close The Deal

      Potential customers all need distinct information. Find out which content offers will help you close the deal in each stage of the buyer's cycle.

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      Blog Post

      What Movies Can Teach You About Channel Partner Incentives

      Discover what poor channel partner incentives have in common with failed movies and television shows, from the channel experts at The Spur Group.

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      Blog Post

      When Your Sales Lead Pipeline Is Full – Keep Filling It

      Sales expert Steve White shares his strategy of continuing to reach out to new leads, even when your sales lead pipeline forecasting is positive.

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      Blog Post

      How to Use Channel Incentives to Accelerate Revenue

      Find out how to develop channel incentives to motivate behavior that wouldn’t otherwise happen. The results will positively impact your channel ecosystem.

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      Blog Post

      Prioritizing Care for the Whole Person in the Workplace

      The Spur Group talks about why employee well-being matters and several easy practices that organizations can adopt to show their people they care.

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      Blog Post

      Is Your Channel Incentive Program A Money Pit?

      For many vendors, channel incentives are perhaps the single largest cost line item. Find out how to increase the returns of your channel incentive program

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      Blog Post

      Artifacts of Control Within A Sales Organization

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      Transforming your go-to-market efforts starts here

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      Blog Post

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      Guide

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